Monday, April 14, 2008


Unfortunately, they're a part of politics.

The "they" I am referring to are the cheap and low politicians who find it easier to fire personal attacks at each other rather than focus on critical issues that affect their constituents. Sadly, however, the mudslinging has now gone beyond its conventional cheapskate boundaries and has started to overtake those few who once stood as a living rejection to "business as usual" in Washington. I willingly admit that I mentally cringe each time I see Barack Obama's name in the news for anything but great judgement, leadership or vision. More and more often, it seems, I'm seeing his name next to classic journalistic verb phrases like: "fires back," or "lashes out," or "slings mud."

Of course, he's not alone. Back when the race for the White House was nearly 20 people strong, the candidates couldn't bathe fast enough to keep themselves mud-free. And of course, as they dipped themselves back down into the soapy water, they'd huck a few mudballs themselves. Remember how ugly the Republican race was between Romney and, well...everyone? Mitt was the target of a number of blows. But, let's not feel sorry for the guy. It is an irrefutable fact that he was the first one to run a negative ad campaign in the days and weeks preceding the Iowa caucuses.

The bottom line is this: we don't want to hear about it. To hell with your petty debacles over who did drugs in high school, or who believes in the Book of Mormon. Is this solving the immigration crisis? The inevitable recession? How about the Iraq disaster? No? Well then shut up and get to work and forget about the pointless banter that is only swelling the already growing disconnect between the American people and their elected officials.

Wednesday, April 9, 2008

An Afternoon with a Flaming Liberal

Yesterday I had the opportunity to listen Markos Moulitsas speak at Utah State University. I know, I know. You're thinking, "Who the heck is Markos Moulitsas?" I found myself in a similar predicament until last week when I saw a poster advertising his coming. One simple Google search later I was moderately acquainted with one of the premiere names in political blogging.

Moulitsas is the author and creator of "Daily Kos," which is a blog that addresses politics and government from a liberal and more progressive standpoint. It receives several hundreds of thousands of hits a day, and has partnered up with prominent names in government, including Senate Majority Leader Harry Reid, Speaker of the House Nancy Pelosi and former President Jimmy Carter. Moulitsas started the blog in 2002 as an outlet for his frustrations with the Bush Administration and the Iraq War. He was one of the few people (along with Barack Obama and myself) who saw the war as a mistake from the beginning. He used the internet as an outlet, and since then has become a trailblazer in the ever-evolving blogging media.

I found the lecture very satisfactory, mostly because I was surrounded by people who share my obsession with politics (in varying degrees). What was even more rewarding is that these people were, for the most part, liberals and progressives, which meant that I wasn't scrutinized for my leftist comments and questions - a rarity for anyone who calls the Beehive State home. There were, of course, a few conservatives in the crowd, but their comments were fair and they were respectfully interested in what Mr. Moulitsas had to say. I like that. I encourage that. It's the people who are so far removed from reality and think that Bush isn't a failure of a president who upset me.

I learned a lot throughout the hour and a half of Q & A, including the fact that Moulitsas is convinced that the race for the Democratic nomination is over. He mentioned how Hillary Clinton had long lost the race, and that it was just a matter of her accepting that. I loved to hear him talk like that, because I've had mild heartburn for the last 12 months in worry that Hillary would get the Democratic nod. Now don't get me wrong - I like Hillary. She's a good politician and a powerful leader. She's led an impressive life and will undoubtedly have a bright future - I just like Obama more. He's everything that Hillary is, but isn't so polarizing, and thus able to bring more people together in a campaign for peace, stability and security. So, for me to hear Moulitsas - who obviously knows more than I do when it comes to the scene in Washington - say that it's over was very satisfying.

Of course, I'm reserving a small portion of my mind to play the skeptic and say that the race isn't over till it's over, but my hope in Obama's campaign just received a good shot in the arm, and those are always welcome. I'll hopefully be getting another on April 22 when Obama upsets Hillary in the Pennsylvania primary.

Wednesday, April 2, 2008

Young Voters and the Future of America

As I’ve obsessively followed this year’s presidential election, I’ve been surprised on a number of occasions. I was surprised when Mitt Romney, a man hailed for his faith and integrity, was the first Republican candidate to run a negative ad campaign in Iowa. I was surprised at how fast Rudy Guiliani’s front-runner status disintegrated. I was surprised (and pleasantly, I might add) that Barack Obama was able to win 11 contests in a row while simultaneously taking the delegate lead away from Hillary Clinton. But a statistic that has surprised and continues to surprise is the fact that young voters are picking themselves up by the bootstraps after being trodden upon by critics and cynics alike for the last 50+ years, and are making their voices heard by Washington and the rest of the country.

Examining our current national status, I think it’s safe to say that things are ugly. American politics are riddled with scandal, dishonesty and corruption. One would be lucky to turn the TV or radio on without learning of another elected official or Washington bigwig trapped in a web of their own lies. We’re mired in a foreign policy blunder that is sadly rivaling the Vietnam War, and the economy is crisis. To say that the political scene in America is bleak would be an understatement.

And yet, despite this obvious tribulation, there is something uncharacteristically comforting about the state of the union and its future: young people. Yes, young people; the hippies, the gas station employees, the struggling college students and the Fulbright scholars. They are the sliver of sunshine in an overcast political arena.

See, there are lots of us out there, and for the most part we're pretty opinionated. But for as far back as records of our demographic have been kept, we've been underrepresented and written off (justifiably so) by politicians and pundits. But no one can now deny that young voters aren't pulling their weight.

Some people think it's Obama's speeches, others think it's to make sure Hillary doesn't win. Who cares. I pat all of them on the back for dusting off their voting hat and throwing it back into the ring.

Tuesday, March 4, 2008

2310 - Media Pitch


Dear Mr. Hunsaker,

I'm writing to you to make you aware of the Cache Valley Area Investors Association, a new and upcoming non-profit organization based in Logan to help educate the average joe in all things financial. From taxes to property investment, from bankruptcy to setting up a trust fund, the CVAIA's main purpose is to provide its members with the basics of financial investments and crisis control.

The group was founded by Preston Parker of Logan. Parker felt inspired to start the group after reading such financial books as "The Millionaire Next Door," and "Rich Dad, Poor Dad." Although Parker lacks a former education in finance, business or accounting, he's learned the ropes of investment through taking risks and learning from his experiences and mistakes.

The club meets every other Thursday in the conference room of the Cache Chamber of Commerce in downtown Logan. For more interested they can call Preston directly at 435.555.8830, or email him at

Jackson Olsen

Monday, February 25, 2008



The ASUSU Executive Council could be giving the annual officer election process a makeover within the month, ASUSU President Peter McChesney said.

McChesney, who authored the new student legislation, said it would make the election process "smoother" for both candidates and voters alike. In part because there would be fewer elected positions, and, if the proposed legislation is passed, elections would last only one week rather than two.

Other than these, the most notable changes would be the advent of a presidential/vice presidential ticket, where a presidential candidate would select a running mate before elections begin. The two would run and campaign together against other similarly paired opponents, and would win or lose together.

"The majority of other colleges and universities are doing it this way," McChesney said. "To be honest, Utah State's been stuck in the past and I think it's time for a change." Click here to see how other universities conduct their elections.

Another substantial change would be that the president would then weigh in to appoint other students to the Executive Council's positions. Currently each spot on the council is an elected position. Click here to see a listing of positions and a description of ASUSU's current structure.

But President McChesney's optimism for the legislation and confidence in its success is not shared by all of his ASUSU associates. While most are in favor of the proposal, including HASS Senator Nick West, Executive Vice President Ashley Johnson, and Service VP German Ellsworth, members like Kevin Abernathy, the academic senate president, are against it.

Referring to the presidential powers of appointing his entire cabinet, Abernathy said that it gives "too much power [to] one individual."

The real question, however, is what the students will think of all this. If the proposed changes were to be approved by the Executive Council and the Academic Senate, then the decision would be left up to the students: ticket, or no ticket? Change, or no change?

So far, students have remained somewhat apathetic to the issue. An article similar to this one was published in the Utah Statesman several weeks ago, but is still waiting to receive any feedback from students, positive or negative.

For now, the pending legislation has been put on the backburner as this year's election cycle is already in full swing, with primary voting starting tomorrow. McChesney said he plans to push the amendment through before his term of service expires in May.

JCOM 2300 - Press Release Analysis


2. was quick to praise Honda's 2008 Civic GX for once again taking top honors of "Greenest Car" at the ACEEE Awards. The article was well-written and complimentary of the newest Civic for doing what its predecessors had done 5 years in a row - take first place. The article went into more detail about how Honda has had a history for making fuel efficient vehicles, and how unless something radical happens in management, they'll be looking to continue their award-winning, environment-saving ways.

The article was largely positive to Honda, but didn't forget to mention the "10 meanest cars" and how they compared to the "10 greenest cars." Among the less desirables were model vehicles from Ferrari, Bentley, and other gas guzzling machines that don't cite the environment as their No. 1 concern.

3. I was motivated to find this article in part because I own a Honda Civic (although it's no hybrid), and I've been impressed for several years now with the Honda Corporation in general. Their main website had more than enough access to various press releases that had been written by the company over the last several weeks, months and years.

I felt that the story itself was very relevant to the original press release, portions of it being taken as a boiler plate and thrown directly into the article. There were no customer testimonials, but that's something that I as PR Director at Honda certainly would have done. Honda cars are verbally viral. People like them and tell their friends about them. Then their friends by them. Customer testimonials would have been a wise addition to this particular press release.

For a press release to be effective, it's got to be attention grabbing, and it's got to do it quick. Editors are busy people with other things on their minds than delving deeply into each and every press release that comes across their desk. This press release was effective because it immediately told the reader that Honda had won another major award - that sticks. Had they started out by saying that Honda fares well against the competition when it comes to emission standards, the editor's yawn would begin as the press release reached the bottom of the trash can. For this reason, I felt that this press release was not only well written, but well strategized.

Thursday, February 21, 2008

2310 - Final Press Release

For Immediate Release
The Associated Students of Utah State University
Logan, Utah

In an effort to bring student rights to the forefront of state legislators, student representatives from Utah State University traveled to Capitol Hill on Wednesday, making their presence known not only with their words, but also with famous Aggie Ice Cream.

The student lobbyists were organized under Ashley Johnson, Executive Vice President of the Associated Students of USU. The group, which consisted of a broad range of students from varying colleges, meet regularly on campus to discuss student rights and bills that have a direct effect on them. After collaboration, training and advising from numerous guest speakers during the fall semester, the group gets the opportunity every spring to put their newly-acquired knowledge to work by lobbying in Salt Lake City.

"This is a great group," Johnson said. "Everyone helps to contribute to our cause, which is simply to let our senators and representatives know that we care about what goes on up here."

Johnson went on to say that college students face an uphill battle when working with state legislators being plagued by the stereotype of low voter turnouts and political apathy. That, Johnson said, is something this group of students is trying to disprove.

Wednesday was considered an overwhelming success by the group, due mostly to the fact that the bills they were in favor for were widely discussed with various state congressman, albeit over ice cream. The group reported meeting with prominent and senior members of the senate including Senator Lyle Hillyard from Logan, Utah and Senator Dorothy Dayton from Utah Valley. In the House of Representatives, Congressman Fred Hunsaker, Jack Draxler, and Jim Webb were among those courted by the USU students.

"The issues are real. They are important," said Casey Anderson, a junior majoring in Political Science. "The ice cream is just a way for us to grab people's attention."

This was the group's fifth trip to the Capitol in the last two months, but their efforts for this congressional cycle are coming to a close. They plan to make one last trip to Salt Lake City next week before the winter session of Congress ends in early March.

Media Contact:

Jackson Olsen

Saturday, February 16, 2008

Thinking the Unthinkable

I live in Utah, which, as everybody knows, is the Mecca of conservative politics in America. As a Democrat, I'm grossly outnumbered, and I've come to terms with that. But something is happening here in Utah. No, we haven't elected a Democratic Governor or Senator, and we certainly haven't given the state Congress over to the Democratic Party. But here, even in the heart of the Republican body, REPUBLICANS are voting Democratic. And they're not just voting for any Democrat - they're voting for Barack Obama.

My mother-in-law is as red as they come. She has been and will continue to be one of the most conservative individuals I will ever know. She votes for her party, regardless of the candidates. But on February 5th, when Utah held its primaries, she voted for Barack Obama, making it the very first time in her 52 years that she has voted for a Democrat. Amazing, isn't it.

Now, the question is: why? The answer is simple. Former presidential candidate Mitt Romney had already sealed up Utah - he had it on the day he announced his candidacy. She was a Romney supporter, but knowing that for the Republican Party it was a winner-take-all contest, and knowing that Romney would win, she looked elsewhere.

She voted for Obama because she believes that he's the best man for the job (with Romney as the exception). She was so violently opposed to McCain or Clinton winning - especially Clinton.

My mother-in-law is like so many others, who see Barack Obama as someone who can unite a galvanized country and work on both sides of the political divide. Clinton, on the other hand, is one of the post polarizing political figures in recent history. I'm not a Clinton-hater, but I know that if she's nominated the GOP will have a better shot at the White House as a result of her polarity, and the nation will continue to be as divided as Bush is leaving it.

Clinton has more experience, as does McCain, but experience doesn't mean everything. Experience pales in comparison to the importance of judgment and character. Just ask Abraham Lincoln or John F. Kennedy.

Tuesday, February 12, 2008

2310 - Press Release #3

For Immediate Release
The Cache Valley Area Investors Association
Logan, Utah

A new financial organization has been established in Cache Valley; not a bank or investment firm, but a grassroots club designed to make financial education affordable and easy to understand.

The Organization, the Cache Valley Area Investment Association, was founded by Preston Parker of Logan in the August of 2007, and meets every other Thursday evening at the Cache Chamber of Commerce to discuss financial matters such as debt, investments, and real estate.

"We graduate from high school knowing what amoebas are, but we still can't balance a checkbook or make an smart investment," Parker said. "People need to know when a good financial opportunity comes along."

Financial problems can be a thing of the past, Parker said, because CVAIA provides solutions for the future. The topics discussed in their regular meetings vary, and are molded to the needs and concerns of the members of the club.

There are currently 40 members in the Cache Valley area. Members not only enjoy free membership and advising, but they network with other financial enthusiasts who, Parker said, may end up being a business parter one day.

Although Parker doesn't have a formal education in finances, economics or accounting, he "took risks and seized opportunities" that have provided him with knowledge and experience that have led him to several successful business ventures. Parker also acknowledged the role of popular financial books that inspired him to form the CVAIA, including "The Millionaire Next Door" by Thomas J. Stanley and "Rich Dad, Poor Dad" by Robert Kiyosaki.

"Wealth is living on a passive income rather than an earned income," Parker said. "When you can do that, you free yourself to make your passions your career."

Media Contact:

Preston Parker
Cache Valley Area Investors Association
four three five - seven five seven - four five six zero

Wednesday, February 6, 2008

Positioning Framework

It is my objective to attend Harvard Law School in the fall of 2009. Harvard boasts one of the finest educational institutions in the country, and its law school is certainly no exception. I have a resolute desire to study and practice law, and perhaps pursue it into academia. The Harvard Law School will help me as I make that leap from academic to professional life, but it will also benefit from having me as a student and alumnus by my hard work, my commitment to excellence, and my determination to succeed.

According to every current ranking available, including the one sponsored by U.S. News, the Harvard Law School unanimously holds a top-tier title, battling Yale University and Stanford University for the No. 1 spot. Harvard is unfaltering in its tradition of accepting the finest college graduates from around the world and molding them into the top crop of legal professionals. The admission standards are high, and place emphasis on academics, LSAT scores and personal character. The average GPA of accepted students is 3.84, while the average LSAT score is 172, both of which are extremely impressive. But the admissions board is also very interested in the quality and caliber of character of each individual that applies. They look for extra-curricular activities, student involvement, leadership experience, and other features that would continue to emphasize the high-caliber standard that has been set by multiple generations of outstanding students.


-I will continue to improve my GPA as I finish my last 3 semesters of my undergraduate degree.
-I will run for student office in an effort to gain more experience in the political process, as well as harvest leadership qualities and traits.
-If I am not elected, I will volunteer my time and efforts to aiding the school and its student body through other mediums.
-I will intern in a political or governmental atmosphere during the summer before my senior year to further expose myself to the political and legal worlds.
-I will study for and take the LSAT as many times as necessary until I receive a score of 165 or higher.

-As a result of the aforementioned efforts, I expect to be accepted to at least one of my top three school choices.
-I expect to receive at least one scholarship offer from a school that I apply to.
-I expect to be employed with a private law firm of my choice upon completion of the Bar Exam based upon my successful academic career and performance.



-I am an active, participatory student. I’m involved in class discussions, and help to harbor an atmosphere of learning and understanding.
-I currently hold a 3.7 GPA.
-I am on the Dean’s List for the College of Humanities, Arts & Social Sciences.
-I rank in the top 15% of my class academically.

Passion & Dedication:

-I am the kind of person that hates a task left undone. I am committed to finish what I start, including projects, courses, and events.
-Since a very young age, I’ve been passionate about law and politics. I became involved in both early in my life. I started working at my father’s law firm when I was 14 years old, and was exposed to the inner workings of a professional law firm. Besides having great interest in politics, I ran for and participated in student government for six out of seven years in junior high and high school.
-I am anxious to help others, especially those who don’t have a leg to stand on. I’m compassionate, but equally determined to act. My overall professional goal in life is to make a difference in the lives of others and to be a positive influence to those with whom I interact.


-I have had the opportunity on several occasions to visit the state and national Capitols. There I have not only been able to learn about executive and legislative responsibilities, but have been able to raise my voice and lobby for various causes.
-I am a member of the Utah State University Mock Trial Club
-I am also a member of the Utah State University College Democrats.

Obama's Super Tuesday

After nearly being brought to tears by the new "Yes We Can" video produced by of the Black Eyed Peas and Director Jesse Dylan, my hopes for Barack Obama heading into Super Tuesday had never been higher. And, just like in my mind-authored fairytale, Obama came out on top...barely.

Of course, in my mind-authored fairytale, Obama swept the nation in votes and delegates, made mind-blowing victory speeches every half hour, and saved an old woman by carrying her out of the flames of her burning home in the meantime. Although it didn't happen the way I wanted it to, it still happened. Barack Obama has not only erased the lead that Sen. Hillary Clinton once held on him, he's assumed it. According to MSNBC, Fox News and several other new mediums, Obama holds a narrow but symbolic lead over Clinton in delegates, 838-834.

Narrow is explained easily enough. It's a dead heat to say the least. But symbolic? Why symbolic? Because, just as Obama has stated with power and clarity in his numerous victory speeches (that, I might add, give me goosebumps every single time):

"We have been told we cannot do this by a chorus of cynics who will only grow louder and more dissonant. We've been asked to pause for a reality check. We've been warned against offering the people of this nation false hope. But in the unlikely story that is America, there has never been anything false about hope."

Since launching her exploratory committee early last year, and for several speculative months beforehand, Sen. Clinton has been the inevitable frontrunner. Her name alone stood as a beacon of the Democratic party, and has shaken contender after contender from the race. But in recent months, Sen. Obama not only remains unshaken, he's elevated his campaign to a new tier of political activation and inspiration. The Clinton empire is losing its grip on the Democratic party and on America as a whole.

The page has turned on traditional Washington politics. A new sense of duty and civic responsibility is in the air. A grassroots revolution of hope, change and activism has begun, and Barack Obama is its spokesman.

Tuesday, February 5, 2008

2310 - Press Release #2

For Immediate Release
Burger Planet
Los Angeles, California

In an effort to drain the grease from their image, Burger Planet has introduced new menu items that offer consumers a healthy alternative to the status quo in the fast food industry, said Hans Ketchup, the company's Vice President of Communications.

The marketing move comes at a crucial time, as obesity rates in the country continue to climb and Burger Planet's competition face costly lawsuits because of the poor health quality of food. The menu's makeover is being endorsed by celebrity fitness trainer Jayne Peterson.

"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices," Peterson said. "The company believes in encouraging customers to live healthier, active lifestyles."

The new and improved menu features fruits and salads that can stand alone in a meal, or be a companion to a more traditional Burger Planet entree. The change will help consumers make healthier choices, but Peterson urged that regardless of the new options, fast food is meant to be consumed in moderation.

James E. Muellenbach III, president and CEO of Burger Planet, is excited about his company's new direction and optimistic about the public's response.

"Burger Planet cares about its customers," Muellenbach said. "For more than seven decades, the company has succeeded because it put customers first."

Media Contact:

Jackson Olsen
Public Relations Account Executive
(435) 555-1129

Wednesday, January 30, 2008

State of the Onion

He's done it again. Luckily, I'll never have to say that again.

George W. Bush's State of the Union address brought bittersweet feelings into the hearts and homes of millions Americans, myself included. Bitter because of the mess this man has made of the economy, the homefront, and quite frankly, the Middle East. Sweet because unless some unholy amendment is illegally chained to the Constitution, he can't run for a third term. But to hear him speak last night (or on any occassion, for that matter) you would think that not only are things going great at home and abroad, but that he's the one that made it that way.

The economy, health care, AIDS, and energy aside, I want to focus in on one thing that has been particularly disturbing to me for several months now. Once again, as he has done many times before, President Bush boasted the improved status of Iraq as a result of the controversial troop surge. Republicans and loyal Bushists won't stop citing its success. On the other side of the aisle, Democrats won't stop denying it. Let me bridge this gap and bring one and all into the warming light of reality.

According to its original designs and main objective, the troop surge HAS NOT worked. Now don't get all crazy on me. Allow me to explain such a bold assertion. Bush, Patreaus and the whole Executive gang clearly stated that the primary goal of the surge was to create a diplomatic environment for the strengthening of the Iraqi government, and ultimately political progress.

So far, this we have not seen. This is not to say that progress has been absent from the entire operation. Only mindless, radical leftists would be so ignorant to say so. No, there has been much progress as a result of the surge, but it has been primarily militarily- and casualty-based.

Now I don't want to come off sounding like a heartless jerk here, so do not confuse my words to think that this kind of progress is not important. It is SO important. The decline of butchery and bloodshed in the world would no doubt be my greatest wish. But the truth is (or at least I hope it is), American troops cannot stay in Iraq forever. We cannot keep the peace forever. What concerns me is what will happen after we leave. Can anyone say with confidence that this fragile peace will remain intact without our force and influence a stone's throw away? Of course not. That is why diplomacy and political solutions are essential to a "successful Iraq". Anythings else will only temporarily pacify the chaos.

I'm sure Mr. Bush has heard this argument before, and although I would hope that his sense of reason and logic would lead him to unequivocally agree, I fear that his trademark arrogance will keep him in the comfort of his ignorance and naivety. I just hope we, whether Republican or Democrat, will see the truth and face it, rather than justify our odds against it.

Tuesday, January 22, 2008

JCOM 2310 - press release #1

For Immediate Release
ABC Real Estate, LLC
Logan, Utah

Brett Cob, president and CEO of ABC Real Estate, LLC, has helped to develop a new real estate strategy that may very well put an end to the housing market crisis.

Cob, who was trained in California in the revolutionary approach to home ownership, says that he's "ready for Utah."

The unique strategy is based on multiple beneficiary parties: the resident, who has a low monthly payment that is like a mortgage rather than rent; the creditor, who provides their good credit history in behalf of the resident; the investor, who comes away with benefits based on the monthly payments; and lastly, the settler, who is the author of the arrangement and handles the administrative dealings.

Cob said that he has no intention to work with banks on the deal, despite the fact that he used to work for one. He said that this is part of the beauty of his plan, not owing to any formal partnerships with big banks. He did say the process will likely involve mortgage brokers.

"This is a major part of the solution to the housing market crisis the country is now facing," Cob said.

Cob also noted that although the revolution is still in its infant stages, it has already turned the heads of Wall Street traders, who are anxiously awaiting the outcome of this real estate experiment.

For more information, simply contact ABC's media relations department.

Media contact:

Jackson Olsen
(435) 555-1129

Thursday, January 17, 2008

Dear Cousin...

Dear Mordecai,

In response to your most recent inquiries, I felt obliged to explain in greater depth exactly what it is I'm studying, and, perhaps more importantly, what I'm going to do with it after graduation.

Public relations in its simplest terms is communication; whether it be between two people, the media, a product, or George Bush himself. Public relations is the vehicle by which messages and ideas are carried to and from various parties.

Public relations is diverse. To this fact I owe my current situation. Last year when the time had come to elect a degree to pursue, I was torn in several different directions, each offering a valid list of pros and cons. But in time I came to two irrefutable and concrete conclusions that helped point me in this direction. First, I like working and communicating with people. And secondly, I'm pretty damn good at it. As you well know, dear Mordecai, I've spend the majority of my life in positions of leadership, whether it be in school, church or the community. And in those positions I've gained an immense amount of experience in doing what I just explained: communicating - the foundation of public relations.

Public Relations professionals have a myriad of opportunities to be communicators, and while some may become political spokesmen or directors of a product development team, all will do it through writing in one form or another. Commonly, PR professionals will be asked to write press releases, product summaries, marketing strategies and political speeches. Behind every campaign and behind every advertisement, there's a PR professional putting his skills to work. Think about that next time you here the president deliver the famed State of the Union address, or the next time you watch a Budweiser commercial.

Well, Mordecai, I hope this has been helpful to you. If it hasn't, I'd say that it's a good thing I'm still an undergrad.


Tuesday, January 15, 2008

Campaign Cash and the Decline of American Politics

The more I've exposed myself to politics, the more I've realized that it's more math than it is political science. It's more accounting than it is constitutional studies. The harsh truth is that the seemingly callous world of American politics has evolved from a global beacon of liberty and freedom into a money-hungry partisan prostitute; a corrupt whore who steals from the poor and gives to the rich (or at least appoints them to a position of prominence).

If you're unfamiliar with the aforementioned enemy, allow me to introduce her. She is the senator or member of Congress, suaded and influenced by corporate dollars rather than the needs of of her constituents. Being a politician isn't cheap. It costs money to get elected - lots of money. A study conducted by The Center for Public Integrity found that in 2004, it took an average of $7 million to get elected to a seat in the Senate, and $1 million to clinch a seat in the House of Representatives. The same study showed that the presidential candidates of that year each spent well over $20 million on their campaigns. The important question is: where does this money come from?

Now, that's a rather grim perspective on what so many believe to be the greatest democracy and society in the world's history. The good news is that such pessimism does not extend to Washington in its entirety. No, thankfully there are, even now as I write, a gallant few on Capitol Hill and and throughout the country who give faith to those like me who've become jaded at the sight of such blatant obstruction of the Founding Fathers' vision for America. To them, I take my hat off and give my thanks.

Friday, January 11, 2008

And so it begins...

This post marks the first of many important articles and observations to be published by a politic-crazed, sports-adorning college student preparing to make the leap into the real world. I encourage feedback, even if it's critical and sharply contradictory to my views or beliefs. If the matter cannot be settled through protocol and friendly debate, we'll arm wrestle.