2310 - Press Release #2

For Immediate Release
2/5/08
BURGER PLANET INTRODUCES HEALTHY ALTERNATIVES
Burger Planet
Los Angeles, California

In an effort to drain the grease from their image, Burger Planet has introduced new menu items that offer consumers a healthy alternative to the status quo in the fast food industry, said Hans Ketchup, the company's Vice President of Communications.

The marketing move comes at a crucial time, as obesity rates in the country continue to climb and Burger Planet's competition face costly lawsuits because of the poor health quality of food. The menu's makeover is being endorsed by celebrity fitness trainer Jayne Peterson.

"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices," Peterson said. "The company believes in encouraging customers to live healthier, active lifestyles."

The new and improved menu features fruits and salads that can stand alone in a meal, or be a companion to a more traditional Burger Planet entree. The change will help consumers make healthier choices, but Peterson urged that regardless of the new options, fast food is meant to be consumed in moderation.

James E. Muellenbach III, president and CEO of Burger Planet, is excited about his company's new direction and optimistic about the public's response.

"Burger Planet cares about its customers," Muellenbach said. "For more than seven decades, the company has succeeded because it put customers first."

Media Contact:

Jackson Olsen
Public Relations Account Executive
jacko@burgerplanet.com
(435) 555-1129