Tuesday, January 22, 2008

JCOM 2310 - press release #1

For Immediate Release
1/22/08
LOCAL MAN FINDS "PART OF THE SOLUTION" TO HOUSING MARKET CRISIS
ABC Real Estate, LLC
Logan, Utah

Brett Cob, president and CEO of ABC Real Estate, LLC, has helped to develop a new real estate strategy that may very well put an end to the housing market crisis.

Cob, who was trained in California in the revolutionary approach to home ownership, says that he's "ready for Utah."

The unique strategy is based on multiple beneficiary parties: the resident, who has a low monthly payment that is like a mortgage rather than rent; the creditor, who provides their good credit history in behalf of the resident; the investor, who comes away with benefits based on the monthly payments; and lastly, the settler, who is the author of the arrangement and handles the administrative dealings.

Cob said that he has no intention to work with banks on the deal, despite the fact that he used to work for one. He said that this is part of the beauty of his plan, not owing to any formal partnerships with big banks. He did say the process will likely involve mortgage brokers.

"This is a major part of the solution to the housing market crisis the country is now facing," Cob said.

Cob also noted that although the revolution is still in its infant stages, it has already turned the heads of Wall Street traders, who are anxiously awaiting the outcome of this real estate experiment.

For more information, simply contact ABC's media relations department.

Media contact:

Jackson Olsen
jackson.olsen@abcrealestate.com
(435) 555-1129

3 comments:

Mark W. Taylor said...

I think this is a great press release. It is to the point and it highlights the main points of a great idea that will make media outlets want to know more and cover the story.

Katie Jo said...

Jackson!
Your press release was very well written! Word choice and quotes great!!
Good Job!!

Jessica Collett said...

Very well written! Your quotes sound very realistic and your heading is eye-catching. You're an excellent writer!